Constant algorithmic changes in Google have become a common headache for the SEO professionals. The efforts these analysts put in today will become outdated tomorrow because of the changes in Google, Bing and Yahoo algorithms. This becomes more troublesome if your site is already a favorite companion to any of the popular search engine. No matter how much effective you turn your website or how many advancements you make, one has to certainly improve the design and content everyday no matter what.
However, when you view SEO more precisely it is categorized into On Page and Off Page SEO. The optimization that is done on the page of your website which include page titles, internal linking, Meta tags and description is referred to as On Page optimization. The optimization that is done off of your website to increase your page rank using several off page techniques like article submission, forum and blog marketing, social networking is referred to as Off Page optimization. Here we are going to learn some of the most important and effective ways of increasing your page ranks specifically using some of the On Page SEO techniques.
Optimization of Page Titles
Page titles correspond to one of the most important SEO factors of your website and are important to search engines. Each and every page should consist of unique title and these titles can be easily optimized. Keep in mind that your current page title is meeting your SEO goals and that it is describing what your page is about. The term describing the main content of your page should appear in the first place and then the rest is continued. The length of the page title is also maintained according to the search engine capabilities. Your page title can be limited to 70 characters as whenever a search query is entered by the user.
Whenever the search engine shows up your page in one of its results, it truncates the characters of the page title that exceed this limit. Use keyword rich page titles and not keyword stuffed titles which are descriptive of the page content and limited to 70 characters that encourages the search engines to show up in the results and the user to click on your result which ultimately increases the rank of your website.
Optimization of Meta Description and Meta Tags
From SEO viewpoint another important feature that most of the times overlooked is the Meta description. Meta descriptions give a scope to use relevant keywords describing what your page contains in each webpage. While keywords in titles make your page appear in search results, using keywords in Meta descriptions helps search engines find your page that is relevant to the search query term.
As like page titles even Meta descriptions are given a character limit. Each and every page’s Meta description should be unique and must not exceed more than 156 characters. You have the maximum probability of using keywords in meta description than in page titles. Using the same description for different pages is not suggested as the keywords for every page differs.
Other way to include keywords is using Meta tags. These Meta tags should contain keywords that are relevant to your content. All these page titles, Meta description and Meta tags can be given just by installing a plug-in for your site which comes in different names like in WordPress you can find this by installing “All in One SEO Pack.”
Optimization of URL
Page titles and Page URLs always go hand in hand and these bring better crawling for your websites in search engines. Unique URLs are highly recommended to perform in search results but sometimes they can be quite tricky. Some pages can have static keywords in URLs which are a way easy to optimize than the page that contains dynamic content.
Usage of critical keywords in page URLs makes a good impact in search engines. Including targeting keywords in URL will perform better in search results and thus increase the click through rates for your site. When you have developed a brand new website the pages are indexed by the popular engine like Bing, Google and Yahoo.
Changing the URL in such cases will be the worst thing you could ever do to your site. This automatically affects your page rankings. Good URLs undoubtedly increase the rank of your web pages. Websites with poor page ranks can be improved with the help of well written URLs but it is better to not make any changes in the page’s URL if the site already has a good page rank.
Optimization of Page Content
SEO strategies we implement on the page elements are the same for the page content too. The keywords which we target on the title, description and in the URLs are the same that of the targeted keywords in the content of your site. There are some on page SEO strategies which can be implemented to get noticed in the search engines.
Avoiding keyword stuffing and using the same keyword a multiple of times makes it awkward and it may not serve any purpose. Usage of relevant keywords in the content and keywords within the header tags mainly in H1 tag and also in the page titles makes search engine give your site the attention needed.
Suppose if your site has image content then simply using the relevant images do not serve any purpose. An ALT tag for this image that has a keyword in it will fetch you better performance. Also when writing content for your webpage don’t overdo the content but see to that enough worthy content is written which is original and unique to your website. Highlight keywords such as writing them in bold or in italic is another strategy in on page optimization.
Focus on Internal Linking
People often formulate outbound links but overlook inbound links which is another important strategy for on page optimization. Placing inbound links in your website page is a great to improve your website. It makes visitors to find pages relevant to the keywords and thus easily navigate through web pages reading all through your site’s content. Visitors need not look elsewhere for the information and thus stick to your site if your site provides all in one content though these links.
This way it even ensures that your site is properly crawled, allowing search engines to find all of your web pages. Permanent navigation links and the content links are the ways that can be implemented to improve your internal link structure building. Content links are very useful for bloggers which are placed within your context and thus automatically direct to the other pages of your websites providing easy navigation’s. This even drives in more traffic to your website directly when compared to other on page SEO techniques.
The above five techniques mentioned are just some of the ways to improve your on page SEO. Implementing any one of these strategies independently surely will not improve page ranking. Combine all these elements when developing a site which helps the search engine spiders crawl the entire website, add value to your internal pages, build relevancy with the help of the keyword phrases you use in your content and offers the better page optimization strategy in all the contexts.