SEO or Search Engine Optimization is a process for increasing the number of views in a website by natural search results. All types of browsing sites like Google, Bing, Mozilla provides the search results of a particular query, according to a ranking pattern of their search engine. There are a number of ways in getting better rankings using SEO tools.
There are generally three types of SEOs. The White Hat SEO improves the ranking by following all rules and regulation. While the Black Hat SEO involves illegal methods to get more views. This can lead to banning of a site, if suspected. Lastly, the Grey SEO is something which falls in-between these two.
SEO for Lawyers and Law Firms
If you are associated with law firm, you will know that how important it is to show your profile in the first page of google. People always search for the best lawyer in their city for any legal needs. So, only having a web page is not enough, giving it a good ranking by using SEO tool is also important.
Without involving appropriate SEO tool, it could take years to improve ranking for few keywords. Traditional advertisement is not so much popular these days to attract customers. A search engine runs complex algorithms to make a ranking.
Few days back, search engine provided result on the basis of density of keyword. But now the scenario has completely changed. Weightage is given to the traffic load that is number of viewers opening your site, number of relevant links in your site, use of the keywords and many more. Local keyword and phrases also plays a deciding factor in determining the rank.
Even if you are experienced lawyer, your work will not be considered unless and until people come across you site in the first place. You can find, a less experienced lawyer is getting more cases than yours. Yes, the competition is really high. Globalisation and internet marketing is very essential in all business.
How to improve traffic using SEO in law firms?
- Target local keywords: as a beginner, you need to first target the local market. You need to attract most of the traffic in your location. So put the name your location in the keyword, then put the cases you deal with. For example “New York accident lawyer” or “New York law firm” and so on. This will make your nearby people aware of your firm. Attracting a global market is a long term game.
- Use google map: the next step is to make your firm visible in the google map. It will attract a huge traffic in . You can used any paid subscription to get your firm raked in the google map. People in distress is always in need of a lawyer most nearby.
- Content management: the content and use of keyword is very important in getting better ranking. Use a list format, so that people can easily read your involvements.
- Grab clients: your website must be so technically designed, so that all visitors loves to select you for their case. Case studies, experience, case results, achievements and awards, press coverage is must in a lawyer’s