Search Engine Optimisation Basics

seo sliderIf your business has a website, you have likely run into the term search engine optimization. However, you may not fully understand what it means or how to incorporate the concept into your current content. If you are starting from scratch, follow the five easy steps below to achieve a positive website traffic outcome for your business.

1. Choose Target Keyword Phrases

What word or words best describe your business? The answer to this question will encompass your target phrase or phrases. It is recommended to choose a single primary keyword phrase and several supporting, or secondary phrases. Your phrase should describe your business specifically; try to stay away from words that are too general. For example, if your business focuses on luxury cruise travel, the keywords cruise or travel would be too general in nature. Some popular keyword tools that can help you narrow down your focus are Google and WordTracker.

2. Consider your Competition

As with any marketing campaign, it is beneficial to consider your business’s current competition. What are their websites utilizing for keywords? How are they incorporating search engine optimization techniques into their content? In addition to reviewing the websites of your major competition, you can also review keyword competition by using tools found on Google or Yahoo. These search engine tools will tell you how often searchers are typing in a given keyword into their searches. Keywords that appear more often have greater competition between companies for searchers. A best practice in search engine optimization is to choose keywords that are a bit more obscure.

3. Create your Content

Now that you have completed your initial research and have chosen keywords to incorporate into your content, it is time to either create new content or to update your current website’s content. Include the chosen keyword into your page’s title, into the meta description, and into your page’s content. Target a 1-2% keyword density as this will allow for search engine relevancy without ‘keyword stuffing’ pages to the point that they are awkward to read. Including keywords into your paragraph subheadings is also a search engine optimization best practice.

4. Market your Website

Now that you have created your content, it is time to market it in order to drive traffic. Post updates within blogs, consider using article marketing, create a press release for your business and consider using email marketing.

5. Evaluate your Progress

Your search engine marketing program will not be perfect every time. So, it is important to review your marketing progress so that you can make any necessary adjustments. Your search engine marketing program should not only be driving traffic to your website, but those visitors should be converting into paying customers or clients, or should be opting into any marketing programs that you have embedded into your website.

Following these 5 simple steps will enable you to build a strong search engine optimization program that will yield results for your business.

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