The social media market is growing rapidly everyday. Everyday, there are more and more users that choose to engage and communicate with companies that have a presence online, particularly with companies that have social media profiles. Having these profiles allows you as a company to engage personally with customers, understand their needs, and gain more feedback, as opposed to maintaining contact through a contact us page or call center.
In addition to giving you the option to receive feedback from customers, allows you to respond quickly to their concerns and direct them to your services efficiently. This shows them that you are there for them, which will better your relationship with them. The diversity of features that social media gives companies, such as creating apps, uploading pictures, creating coupons and promotions, and advertising upcoming events, gives you the possibility of interacting with your customers in unique ways. In addition, social media also allows them to like, repost, and comment on your content, which in turn gives you free advertising for your brand or business.
If you feel like posting on social media profiles in interfering with you running your business, yet social media is a key part of your relationship with customers. You can manage your social media profiles, engage with your audience, and optimize the experience that every one of customers gets.
Make sure that your every post is being exposed to as many customers as it can. You also have to make sure that your customers are engaged with the content, give you feedback, and repost or share your content so that you can get a wider audience.
One more thing you have to worry about is that your business has only good reviews, so that you can maintain your image online. If you do get a bad review, you have to do whatever you can to resolve the complaint quickly and satisfy your customers. This not only improves your image, but it shows the customers that you care about them, which will strengthen the relationship between your customers and your brand.
Did you know that when you understand your social media reports, you can learn lots of valuable information about how your customers engage with your profile, such as the number of likes, and the level of engagement they have with your posts? You can also find out valuable information about your audience, such as their ages, sex, and locations, so that you can tailor your social media posts to provide the best experience to your audience. Try to fathom the full extent of your social media opportunities, and get the most out of social media networking.
Make sure that every single one of your posts engages your audience. Using reports, try to find out what is and isn’t working, so that you could adjust your profile to better fit your customer’s needs.
It’s all about more ways for your customers to find out about your business. Keeping the conversation going through Email Marketing and Social Media Networking keeps your business in front of your customers on a regular basis. Email Marketing primarily consists of Constant Contact emails to your customers. Social Media Networking involves having a Facebook business page or a Twitter account which allows your customers to “like” your business or follow what you are doing. It’s about developing a “community” of people who like your business.
Before jumping on the bandwagon, clients need to come up with clear objectives and understand the ongoing maintenance involved in maintaining a current and interesting social media marketing campaign. It’s not for everyone, so sometimes you need to simply choose one or two and focus on making those work for you.
Facebook pages offer businesses a great way to connect with customers and friends, especially considering the website has become the most talked about social-interaction website of the 21st century. You can create a page for your business and keep it updated with current information, photographs and specials exclusively for those who “Like” your page. This drives customers to your business with timely offers. Their business pages work well because people are looking for deals and information that can make them more savvy consumers. For a small business, it’s even better to engage with customers who are willing to join you on Facebook – it builds brand awareness and offers the chance for interactive relationship-building on a whole new level.
It’s not just about setting up a great page, it’s about the ongoing updates that will keep the information current and your customers and potential customers logging back on to your page.
Social Media: All About Facebook
With over 500 million active users with an ever increasing number of new users added daily, Facebook is the world’s leading social utility. 50% of active users log on to Facebook in any given day
What does that really mean?
Facebook has an added feature that allows users to “Like” pages created by a group or a business. Liking a page means that these users get a notification each time the business page is updated. Updates for your business might include photos or comments on a job you completed, newsletters and articles written for your business, or any interesting item you might want to share with your customers and fans. This is called “social media” because it presents an opportunity or conversation and give-and-take with your clients; your clients can comment back or share your page with their friends.
Facebook Pages vs. User Profiles
Anyone using Facebook has an individual user profile to navigate the site and communicate with friends, family and colleagues. After logging in to your user profile, you can create and administer a separate page for your business. The differences between user profiles and ‘Facebook Pages’ offer businesses another great way to connect with “fans”, which are either customers or potential customers. You can create this page for your business as well as keeping it updated for you with the most current information, upcoming events, recent photographs and specials you might have for those who “like” your page, and since they will be notified every time it’s updated they will be drawn to the page to check out all of this new information. For small businesses, it’s even better to engage with customers who are willing to become your fan on Facebook – it builds brand awareness and offers the chance for interactive relationship-building on a whole new level.
- Facebook Pages help you protect your own privacy as a user while maximizing publicity for your business.
- Facebook Pages are visible to everyone. A user profile, on the other hand, can only be seen by the user’s invited/accepted friends.
- Facebook Pages can have an unlimited number of people who choose to “like” their page. Regular users can only have up to 5,000 friends.
- Users can automatically support your Facebook Page without confirmation. User profiles have to approve all incoming friend requests.
- You can send updates to all the people who are fans of your page. User profiles cannot message all their friends at once.
The more interesting the Facebook page, the more likely fans will recommend you to their friends.
If used correctly, social media will ultimately lead to not just customers, but advocates. It’s not just about setting up a great page, it’s about the ongoing updates that will keep the information current and your customers or potential customers returning to your page again and again.