Having content on your website doesn’t always mean that you will be ranked highly on Google. Even though your website has fresh, new content that hasn’t ever been used, which Google recognizes, if your keywords haven’t been implemented properly, then Google won’t rank you as highly as you would like. In order for search engines to rank you, they need to understand what your content is talking about, which they find out through the implementation of your keywords. In addition, the elements in your content also need to be optimized, such as the h1 (main title) and h2 (subtitle, subcategories, etc.) tags. You also need to bold, italicize, or underline your keywords in the content, so that these words are emphasized by your readers and by search engines. You have to make sure that all of your elements are put in place, have proper tags and descriptions, and are coded properly to maximize your search engine rankings.
On-page optimization ensures that all of your content, keywords, tags, and meta descriptions are concerning the same topic, so that search engines can increase your ranking for that particular keyword or phrase. Make sure that your keywords are included in your titles, descriptions, and content, but that they aren’t included so often that the writing seems choppy or incoherent. This ensures that the search engines know that your website isn’t created by a robot, which will also increase your ranking.
Getting exposure on the web means that you need to be where your customers can find you. You have to make sure that you’re listed in all possible local listings (85+ different listings), which will help your customers find you whenever they search local listings such as Yelp, SuperPages, HotFrog, Google Plus, Yahoo, Bing Places, E-Local, etc. You also have to make sure that your descriptions and links on these listings are current, so that your customers receive the most updated information.
Off-page optimization focuses on getting your website exposure, without directly tampering with your website. We can optimize your website off-page by creating many quality backlinks (links from other websites that link to your website) which will help you rank higher in search engines. In addition, we will also submit your website into 85+ local directories, which creates quality backlinks that last a long a time. Not only does this help your website rank higher in search engines, but it also allows customers who use these directories to find your business, which can help get you more clients.
Analyzing reports can help you to understand which links your customers are coming from, what they are doing on your website, what they like the most, how long they stay on your website, and the location from which they are coming. All this data, when we process it, will help you adjust your keywords so that you can get the most exposure. It will also help us understand if the content is working for your visitors or not. Make sure that every piece of content on your website is optimized, and that your visitors are receiving the message that you are trying to communicate. If something isn’t working, we will fix it for you and make sure that everything is optimized. In addition, we will work to get you more exposure and make sure that you are converting your acquired visitors to sales and calls. Take a look at reports once a month, or more often if you wish, so that you know exactly what is happening with your website. In addition track your progress with your competitors, so that you can rank higher with your competitors.