Reputation management is vital for small businesses. One bad reference or negative comment can spread from one person to another leaving the business in a poor light. Managing the business’s reputation means being diligent when providing customer service, correcting mistakes and handling each complaint on an individual basis. Members of management should do everything possible to ensure the company’s reputation remains untarnished and intact.
A company’s reputation is often its trademark. Satisfied customers often relate quality to superior service and the company’s brand name, so making sure the its reputation remains sound is incredibly important. Companies who maintain a positive reputation are often times more successful than other companies whose reputation is not as good. A positive public image and reputation can be portrayed in advertising, but it is more apparent in how a company handles their customers’ and clients’ needs. Making sure customers are satisfied with the service the received and the quality of the products they purchased gives the company a credibility that sustains its reputation.
Going above and beyond the expectations of the customers helps to establish high standards of service and quality. A poor reputation denotes lack of trust and a poor working relationship with clients and the company workforce. Companies with a positive reputation often have a wide customer base as well as a good rapport with the workers they employ. Employees who work for a company that maintains a good reputation will often work harder and be more dedicated to doing the best job possible.
A good credit rating helps to support a company’s positive reputation. It also helps if the business ever needs cash advance loans to help it get through a difficult period of time. Paying debts on time and making sure all financial obligations are met is also important if a company expects to maintain a positive image. The financial reputation of a company is an excellent indicator as to how well they treat their customers and clients. Companies who are reliable are the same ones who consider paying their bills on time an important part of doing business.
Managing a company’s reputation includes creating a positive public image, being financially responsible and setting a high standard of quality. Above all, a company’s reputation speaks volumes about how it is managed and what is important to the company and the people who work there. Maintaining a positive reputation is vitally important if a company expects to entice new customers and keep the business on a fast track to growth. Protecting the company’s image means doing everything possible to meet the needs of the customers and building a positive rapport with their workforce.
5 Reputation Management Mistakes Small Businesses Make When They Join Social Media
Reputation management mistakes can be devastating to a small business. A new company that joins several social media sites can make common mistakes that often damage their reputation unintentionally. Avoiding mistakes that can tarnish a company’s reputation is important if the company plans on remaining in business for any length of time. The following five mistakes are easily avoidable if the person in charge of public relations makes every attempt to protect a company’s reputation.
- Mimics others – Instead of mimicking other sites, a company should use its own voice and style. It shouldn’t be a carbon copy of others. Branding the business with a unique advertising phrase emphasizing dedication to quality will help it stand out on social media sites..Creativity will help a company put its best foot forward. Lending agencies that offer fast loans often look at social media sites to see what customers post about them. In some cases, personal loansare monitored in this way.
- Doesn’t know the pros and cons of using each social media – Before using any social media site, learn its pros and cons. Sites like Twitter are used to relay short, specific messages, while Facebook runs the gamut on pictures, statuses and links. Social media sites are a sounding board for customer complaints. Knowing what site to use to post positive messages is the key to using social media.
- Refuses to listens to customers – Social media is a unique public forum. Refusing to listen to what customers are saying can adversely affect a business. Clients will often post both positive and negative comments in an attempt to spread the word about their experiences. Monitoring social media sites will allow a business to find out what upsets their customers. Using what is posted will help companies improve their overall image and reputation.
- Inconsistent strategies – When using social media to boost the reputation of a company, be consistent. Inconsistent strategies can allow negative comments to spread without being addressed. Monitoring sites and posting updates that pertain to positive changes that are being made within the company are two strategies that will help management stay on top of social media trends.
- Repetitive posts on various sites – Posting the same comments over and over will do little to correct negative comments being made by consumers. Instead of repeating particular posts on several social media sites, create several positive posts that address negative comments and rotate them between sites. Try and post unique comments on each site.