Once you have your blog up and running and it’s a successful one with a dedicated set of followers, it should be time to monetize it. Maintaining your blog and writing new content is one thing, but there are other things you can do in order to make serious money out of it.
Making money out of your blog isn’t as hard as it sounds. Getting your blog all set up and running is actually the hard part, and you’re already past that point. You already have your own place in the online world, and your online followers already know you.
We’ve compiled a guide below that will help you effectively turn your blog into an eCommerce storeso that you can start making money out of your blog.
Find Your Target Niche
In order to start making money out of your blog, you need to wear your thinking cap on and think like a business. What will be your brand strategy? You can decide on this by answering these questions:
- Do you know who your audience is? What do they like and dislike?
- In what way can you use the information you’ve gathered to inform your audience about your brand?
- What makes you different? What’s your selling point?
You can answer these questions right off the bat. If you’re in doubt, why not ask your readers about what they think?
Organize Your Stuff
The next thing you should do is to plan how you are going to present your product or service. You should make sure that related products should be placed in groups, properly labeled and arranged. This is also a good time to decide whether you want a horizontal or a vertical navigation.
Use a WordPress Plugin
Thankfully, WordPress comes with plenty of plugins that you can use to turn your website into an eCommerce site easily. We have already compiled list of top WordPress ecommerce plugins and shopping cart plugins Some of these plugins are:
With this plugin, you can create and host auctions on your website. You don’t have to use another website to host your own auctions; you can save on listing and seller fees as well as other fees charged by auction websites whenever you post your product for sale. With WP Auctions, you can turn your blog into an auction website for free!
This is another free plugin you can use to turn your WordPress site into an eCommerce site. This plugin is very easy to set up, and also allows you to accept PayPal and Google Checkout payments. The only thing with this plugin is that it does not offer you the option to create custom invoices.
This plugin might not be free (it costs $55), but it’s definitely worth the investment. The Shopp plugin is very flexible and will allow you to transfer orders into QuickBooks to make accounting easy. You can also use this plugin to monitor and track your sales, and you can also use this plugin to choose different shipping methods. In addition, Shopp comes with great customer support.
These plugins are great and will allow to you try out the world of eCommerce as you increase your stocks, as well as your customers.
As soon as you’re accustomed to using everything, you can use more plugins for extended functionality of your website, like using plugins for customer contact forms, as well as a forum so that you and your customers can interact with each other and thereby improve your customer relations.
With the right management, your eCommerce store can be a huge success. However, as you expand your business, you will need to eventually upgrade your website to accommodate you and your customers’ needs.
Keep in mind that you need to think big. Remember, your readers already trust you because if they didn’t, they wouldn’t be reading your blog in the first place. The products you offer would be recommendations to them and this gives you an advantage over plain eCommerce websites. From a blogger, you can become a business person online easily!