Where ever you live, you have a physical address. Your address sends people to a little piece of real estate that is yours. Your real estate is your domain or kingdom, whether you own it or lease it.
For people to find your physical real estate, you must give it an address name. Your business, (Jake’s Car Repair)… your cabin, (The Guest House)… or your home, (The Griffiths Home)… all have a different address name.
The same concept is true of real estate on the internet. If you own a website, a blog, or a sales page, it will need an address so people can find you. The address name you give your site it is called a “Domain Name.” Example: InsightfulNana.com or NewbieLifeline.com.
Once you have chosen a Domain Name or address… if no one else has registered that particular name or address… you can purchase that specific Domain Name or address for yourself. No one else can ever use your Domain Name unless you decide to sell it or give it up when your registration expires.
You may purchase as many Domain Names as you want and set them aside to use at a later time. As long as you register and pay for them on a yearly basis… they are yours forever.
You can research, resister and pay for your domain names at Go Daddy. Each domain is less than $10.00. Go Daddy includes many free features with your purchase. You can also pay for extra features as well.
Domain prices are pretty close to being the same with most major domain registration companies. Go Daddy does not charge you extra for things like domain forwarding. So you may find a cheaper company but it is possible you will pay for extras in the long run.
Your domain name should accomplish 2 things
- It should tell others about what your site is about.
- It should be a name that includes at least one or two of the keywords that folks search for in the search engines.
Using Keywords in Your Domain Name
Make a keyword search for words or phrases that you think readers would type into the search engines in order to locate your subject matter. Choose keywords that relate to your overall topic of your site. A domain name should include your top level keyword that relates to your page and post titles as well.
We have found that Google Keyword External is the best free tool and it’s easy to use.
Make a list of keywords you feel you can incorporate into your Domain Name. Use the keyword at the beginning of you domain name. For example: SockMonkey.com may have been taken so an ideal name for you may be SockMonkeyPatterns.com or SockMonkeyJunkie.com.
If you are trying to brand your own name or a particular word, it may take precedence over keywords. The word “Coke” is a word that is branded. It needs no other explanation.
If you are a local business we always recommend branding your business name. JoesFishHouse.com or JoesFishHouseHouston.com. Especially now that websites are going mobile.
If you are branding yourself, use your name as your domain name. It’s good to get your own name anyway. You can use it to direct people to your main website.
You are your business, branding you and your business name can be the key to success. All professionals should own their name as a domain.
Google and Keyworded Domain Names
Recently Google has said that they will be changing how they look at keyworded domain names. Our theory is: It is still a good idea for most sites to still find a keyword rich domain name. Because there are other factors that will keep you up in on the top page of the search engine. Those factors plus a keyworded domain name will work in your favor.
Here is a quote from Matt Cutts of Google:
“we have looked at the rankings and the weights that we give to keyword domains, and some people have complained that we are giving a little too much weight for keywords in domains. So we have been thinking about at adjusting that mix a bit and sort of turning the knob down within the algorithm, so that given 2 different domains it wouldn’t necessarily help you as much to have a domain name with a bunch of keywords in it. – Matt Cutts”
The operative word here is “necessarily”….wouldn’t necessarily help you as much to have a domain name with keywords…. Your domain name is only one factor in keeping your site on the top of Google. You must use all factors.
5 Things To Avoid at All Costs
- Long drawn out domain names should be avoided. The shorter the better. Stay under 3 to 4 words if possible.
- Avoid using hyphens. They make it hard for others to remember add them and your readers may end up going to someone else’s site.
- Watch your spelling. Don’t register a Domain that has and unusual spelling or a spelling error.
- Avoid double letters. In other words a name like WordPresssetup looks confusing and folks will have a tendency to miss spell it when they enter it into the Browser address bar.
- Avoid domain names that look pornographic like kidsexhusbandsandyou.com for Kids Exhusbands and You.
What extension will you use after your chosen domain name, such as .com, .net, .org, etc? .Com is certainly the most familiar and of course is the most sought after. However, good .com names are becoming hard to come by, so you may consider one of the others.
Recently, .co was introduced as a new extension. The door is wide open and it is expected to be one of the best extensions you can use. Already companies like Coke, Overstocked.com and other major companies have purchased a .co extensions for themselves.