It is not only enough for a website to be built to reach out to people, especially if any firm gets its business from the visitors they get in their site which is where Internet marketing steps in. Even among several forms of internet marketing there is Search Engine Marketing (SEM) that is said to help in promoting the website which in turn will increase their visibility rate in the Search Engine Results Page.
SEM can also be said to be a method where traffic is bought through paid search activities, there are many who agree on using lots of money into SEO but they do not use one of the important components later which is search engine marketing. For all those who want their website to get more customers and grab their attention they can use various techniques, tips, strategies, resources and applications of Search Engine Marketing which are available also helping the site grab more visibility on internet.
There are many who get confused between SEO and SEM however the latter is more into attracting people linking them directly to the website and nothing like SEO which targets search engine robots that will in turn help people to find your website easily.
Search Engine Optimisation is about doing things which will affect search engine like usage of Keywords in content, building links through other websites also building website rank at the same time while SEM has everything right from submission of website to directories, search engines, preparing content in such a way that it will build organic links and later promotion of website using social media, writing articles, blogs, videos and forums.
SEO is not possible by paying money however SEM has a mechanism named pay per click which will pay for search engines to direct qualified traffic to the website; further this is one such method which is much more than the practice of SEO.
There are various methods which are part of search engine marketing but they are not limited to Search Engine Advertising, Link development, Search Engine Optimization. Paid methods can be used to see that the website is added to database of any search engine or directory instead of following Search engine optimization to see that the search engine spiders will find it on their own.
However there are certain search engines and directories which leave no other choice apart from going with paid methods for those who are willing to pay for their site to be listed soon enough. Some of the advantages of going with SEM is that the site can be immediately listed which in turn will increase the traffic to your site also making it easily visible to the search engines.
Like any other method that has pros and cons SEM has its own share of disadvantages which is that though sites may be ready for visitors with immediate actions being taken on it, there is a need for the site to be written, coded and formatted in such a way that everything is laid crystal clear if otherwise will force the visitors to forget site easily or might not even be remembered at all.