There are a variety of tools and avenues available to those who want to use the Internet to market a company and engage with its various consumers. So when you are trying to find a SEO specialist you will want to select someone who is well versed in as many of those tools as possible.
An effective SEO specialist will be skilled in Internet marketing and be able to identify and use social networking connections to your advantage. A specialist will also be able to identify and market to various platforms. Since the style of writing a tweet, a blog post and an update on Facebook vary dramatically you will need to review your SEO specialist’s portfolio to ensure that he is able to bring out the most informative and compelling aspects of your company in each of these mediums. All too often, someone claiming to be a specialist simply has a layman’s grasp of the mediums and ends up creating an oversaturation of the market or putting up content that reads as contrived. Hiring such a person would be like hiring a telemarketer or snake oil salesman to promote your business. You want the digital face of your company to be professional and personable, so make sure you select a specialist who will create fresh content that brings out the best of your business.
It is also vital to hire a writer who can layer keywords into compelling stories. Internet users are very savvy and can easily be turned off by content that is written poorly and is clearly structured around a few SEO keywords. A good specialist knows this and also realizes that in order to truly increase a website’s chance of ranking higher in a search engine’s results, you will need visitors to stay on your business’s page. If you have engaging articles that speak to and inform or entertain visitors, then they will stay on your site longer.
When starting the search for a SEO specialist or SEO Company you can log onto websites like that list a number of professionals by country. Remember to always check references and speak with a variety of past clients. As it is true with other providers and industries, there is always the chance of signing on with a bad SEO specialist. To protect yourself you must to do your homework by checking credentials and reviewing a specialist’s past work. Some things to be wary of are providers who link to websites that you do not want your website affiliated with, such as online gaming sites. Also, there is the chance of paying upfront and being left with sub par or no work being done. Exercise strong judgment and never feel pressured to sign on with a specialist you may not feel comfortable with.
As far as fair payment is concerned, SEO specialists can charge on different bases such as payment by the hour, month or a flat fee for the entire project. If you want a SEO specialist who only writes articles, then you can expect to pay by the word count. In this scenario, the payment typically hovers around six dollars per 250-word piece. Do not hesitate to call different firms for different price quotes to make sure you are paying the right amount for a strong product.
Hiring The Right SEO Consultant
If your business would rather hire a single SEO consultant, instead of taking on the services of a larger company, then there are a few things you can look for in order to make sure you hire the right person for your team.
The best SEO consultants will first review your current website in order to target specific areas where it can be optimized for increased search engine viability. The consultant should then offer a variety of strategic plans that he can implement, such as keyword placement, as well as provide you with an easy to follow plan so that you may continue the work. The landscape of the worldwide web is ever evolving, so SEO strategies and services need to grow and adapt alongside it. High quality SEO consultants will be on the cutting edge of the social platforms that can tie into your business.
For instance, a top SEO consultant will be able to pinpoint blogs that will allow you to promote your business while simultaneously maximizing the site’s status on search engines and effortlessly staying in touch with your core consumers. Creating and nourishing a blogging environment may seem like something any savvy business person can do without the help of a consultant, however, this professional will be able to analyze what is going on behind the scenes and map out a number of possible connections which will send more consumers your way. There are a multitude of platforms that a consultant can help you reach out and tap into. Through starting such social networking accounts as a Facebook fan page, twitter account, and Google Buzz which link back to your main business webpage, a SEO consultant can widen the net to catch potential customers to see your content. A good SEO consultant will also go beyond simply sharing your site on like-minded sites. They can also give advice on how to get your website viewed by other sites, such as SlideShare and DocStoc, where people with general interest may be impressed with your company’s blog and go back to the website.
Most importantly, you should make sure that the SEO consultant gives you strategies and advice on continuing the SEO work once his work is technically done. A true professional can give you key information, such as telling you what days are the best times to post content so the maximum amount of viewers will see it. The consultant should also give you a list of the keywords you should use in your content posts, whenever possible, along with tips on how to prepare your content for different devices like the iPad and iPhone. This way the SEO consultant’s work can continue with you at the helm.
If you would like to conduct some further research on SEO services, you should read Monica O’Brien is the author of Social Pollination: Escape the Hype of Social Media and Join the Companies Winning At It, which will help demystify the process of tapping into social networks and search engines. Also, the more you know about SEO then the more advanced consulting advice you can glean from your consultant.